Market research with consulting built in.From deep interviews with the people who matter to you.
Bring us the headache. We check it’s the right question, go and ask the people who know, and tell you what we’d do.
Headache not on the list? Tell us anyway. If it's not us, we'll point you to who it is.
We care about the people on both sides of the table: the ones we interview, and the ones we work for.
People open up to us, and we respect that. It’s why our findings land.
01
Before looking for answers, make sure you’re solving the right problem. Sometimes the right answer is neither option.
02
Through introductions, not lists. For every project we bring in local partners and industry experts, so we get up to speed fast.
03
Face to face, so we hear what people mean, not just what they say. We travel light, so being there doesn’t inflate the budget.
04
Every finding comes with what it means for your numbers and what we’d do next, including the uncomfortable ones.
Through our network, or an effective trip of our own, we reach people quickly and affordably within the radius.
Market entry assessment in a country with almost no published data: the operator landscape, delivery economics and the real constraints on volume, built from interviews arranged on the ground after the desk research ran out.
In the field7 days3 industry events10+ SME interviews
DecisionNot to enter, based on what the field showed.
Albania
Business validation work for a powered wheelchair simulation product: mapping the insurers, rehabilitation clinics and manufacturers, building the ROI case for all three, and writing the DACH go-to-market strategy.
In the field1 month20+ SME interviews: regulators, physiotherapists, nurses, medtech investors
DecisionPiloted at a paraplegic centre.
Switzerland
Feasibility work on a new advertising surface: whether the inside of gym locker doors could carry small rented ad units, what it would take to fit them and whether gym culture would accept them. Talking with the gyms to see what was possible, and with advertisers to validate the numbers.
In the field1 month15 gyms interviewed2 advertisers onboarded
DecisionPiloted with the onboarded advertisers.
Hungary
Entry research for the Polish on-trade: which restaurants would put Hungarian wine on the list, at what price and whether that route is financially feasible. Answered by visiting them and speaking to the sommelier or the owner.
In the field1 week4 cities30+ restaurants visitedowner and sommelier interviews
DecisionNot to enter, based on what the restaurants said.
Poland
Samples of our work.
Albanian Last-Mile Delivery Report 2026
The condensed version of a commissioned study. Free to read.
Read the report
F1 & WEC Fan Research Report 2026
A study on the growth of endurance racing.
Read the report
In market research, nothing can really beat humans.
AI can do the desk research, and still leave you unsure about what to do next. You can't blame it for a bad decision, and you can't credit it for a good one.
Many of our workflows are automated.
Validating what’s real will never be.
András Polgár · Founder
Book a free 30-minute call, or write to us. We start by sharpening the question together.
You get a clear scope, timeline and quote after the first call, before any work starts.