There has never been more market data. And fewer answers.
Getting hold of data used to be the expensive part. Verifying it is what costs now: who answered, how they were recruited, whether they exist at all. The missing piece is what your decision runs on.
What gives you a headache
All feasible, until one day a decision hands you the bill.
How you're brought in
A new market, a new product, an owner asking questions the plan doesn't answer yet. We establish what holds up and what doesn't. You get consulting, not just a conclusion.
You have won a multi-market study and one of those markets has no sample worth buying. We go where you have no local presence and reach the respondents your panel provider can't. Under your name or ours.
Where we work
How we work
STAGE 1
We agree the decision the research has to serve, and the questions that would actually change it. Everything that would not is cut before we start.
STAGE 2
What is already known, who holds the rest, and where those people are. This is the stage that makes the next one short.
STAGE 3
Time spent where the answers are. Interviews arranged on the ground, plus what can only be established by being there.
STAGE 4
Findings cross-checked across independent sources, written up with the confidence stated, and presented to you.
What it gets you
We find and qualify respondents ourselves, including in markets and segments no panel reaches. That is the part most studies fail on, and it is the part we do first.
Every statement comes from a verified person or a verified document, and you see how each respondent was found and why they qualify. Nothing rests on a number we cannot account for.
We say what the findings mean, we build the figures nobody has published and show the working, and we tell you when the question you asked is not the one that will decide this.
We do not own a panel. Where a study calls for large-scale survey fielding, the sample comes from a provider. We work under your NDA and complete supplier security and data protection questionnaires on request.
Selected work
Market entry assessment for a country with almost no published data: the operator landscape, delivery economics and the real constraints on volume, built from interviews arranged on the ground after the desk research ran out.
Albania
Market entry work for a powered wheelchair simulation product: mapping the insurers, rehabilitation clinics and manufacturers who each had to say yes, building the ROI case for all three, and writing the DACH go-to-market and investor plan.
Switzerland
Feasibility work on a new advertising surface: whether the inside of gym locker doors could carry small rented ad units, what it would take to fit them and whether anyone would pay for the space. Answered from both ends: going round the gyms to see what was possible, and sitting down with the advertisers who would have to buy it.
Hungary
Entry research for the Polish on-trade: which restaurants would put Hungarian wine on the list, at what price and through which route to the table. Answered by visiting them and speaking to the sommelier or the owner.
Poland
Where we stand
In market research, nothing can really beat humans.
AI solutions can scrape the whole world, and still leave you unsure what to do next.
We go, ask and keep asking until something holds up. Straight from the people.
András Polgár · Founder
Contact
Tell us your hardest question. We go out there and find the answer.